The importance of hyaluronic acid in our skin

We are 100% sure that this ingredient sounds familiar to you. Perhaps because the cream you just bought includes it in its formula, because your favorite beauty prescriber always talks about it or perhaps you directly relate it to medical-aesthetic treatments. We generally associate it with something external to us, but what if we told you that hyaluronic acid is naturally present in our tissues? And - oh, wonder - 50% is in our skin.

Hyaluronic acid is a polysaccharide with an exceptional property: it is capable of retaining up to 1000 times its weight in water, being a great conductor of hydration and juiciness. The result? The skin achieves that 'plump' effect, as if it were filled from the inside. Another great property is that by itself it enhances the production of collagen , the most essential protein in our body, in such a way that it combats the symptoms of aging by providing that extra flexibility, elasticity and resistance.

A substance that degrades over the years

With the passage of time, hyaluronic acid progressively degrades, adding to the fact that we synthesize less and less and resulting in a loss of turgor and volume of the face.

To give us an idea, we must know that every day, the human body degrades and re-synthesizes approximately one third of all the hyaluronic acid it contains and we also synthesize less and less from the age of 20-25. In such a way that there comes a point where more is degraded than produced . At the age of 40, the reserves increase to 50% and after the age of 60, only 10% of our hyaluronic acid capital remains. That is why it is vitally important to be able to find an external way to provide that extra hyaluronic acid to the skin and thus balance the lack of production.

When the skin loses more hyaluronic acid than it creates, it loses its flexibility and becomes less firm , resulting in the appearance of wrinkles . On the contrary, when hyaluronic acid is present in sufficient quantity, the skin is soft, elastic and toned.

The winning combination (of hyaluronics)

Not all hyaluronic serums are the same. There are many flat formulas on the market or those with a sticky finish, very little sensory. At Vera & the birds we were clear that we wanted our product to be round , like all our formulas, and bring together effectiveness, innovation and sensoriality in one place.

Our serum is composed of 4 hyaluronic acids in different weights and types , a combination that guarantees excellence in results. Let's talk a little more about them so you can see why this formulation is special.

• Sodium hyaluronate high molecular weight: it has a softening effect on the surface of the skin, which is why this is the most used for primers or makeup bases.
• Sodium hyaluronate medium molecular weight: a structural function in the extracellular matrix of the dermis and also increases deep skin hydration.
• Sodium hyaluronate low molecular weight: a structural function in the extracellular matrix of the dermis and also increases deep skin hydration.
• Hydrolyzed sodium hyaluronate: this has the highest penetration capacity, reaching the deepest layer due to its low molecular weight. Unlike the smaller one, the hydrolyzate does not maintain the entire molecule but is divided into parts, which gives it greater skin penetration. Helps repair and regenerate skin cells and plump the skin from the inside.

Hyaluronic acid is therefore an essential ingredient in the beauty routine of anyone at any age. By incorporating it into our daily skincare routine we will notice a powerful effect on our skin, making it look plumper, smoother and more hydrated.

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