Vera & the birds' first sustainable fashion collection

In this photo, Giulia wearing one of the swimsuits from the collection

You didn't expect this one, did you?

On June 10th, Giulia's closet, the first fashion collection by Vera & the birds, will be released . You guessed it, I named it after my youngest daughter, who had a thorn in her side because I had named the brand after her older sister. I had to make up for it. Jokes aside, Giulia is an explosion of creativity and has an innate taste for beauty and fashion (you can't imagine the outfits she makes herself), so it seemed logical to name this collection after her.

I have always wanted a brand that didn't just sell cosmetics, but that was capable of containing an entire universe where you could be yourself. That's why, among serums and creams, you can find a rooibos that reminds you of the apple pie your grandmother made or the most delicious-smelling candle for your endless afternoons of reading.

In fact, you may not know it, but before launching Vera & the birds as such, I was selling ceramic jewelry pieces, made by me. Look at this little girl:

Something I have always wanted to do is a textile collection, transforming my illustrations into delicate prints that would brighten up your days . But there has always been a big problem: the huge amounts of stock that have to be produced and the waste that this causes.

A global problem

Excess stock is the great Achilles heel of the fashion world.
For large fashion companies, it is more profitable to overproduce. However, this leads to overproduction, which has devastating environmental consequences: around 30% of clothes are thrown away without being sold .

Every year, 92 million tons of textile waste are generated, which ends up in landfills around the world.

And I didn't want to be a part of that.

A detail of the Taormina print

The solution: on-demand manufacturing

Fortunately, times are changing and solutions are emerging on the market to eliminate the major problem of overstock: manufacturing on demand. We have found a perfect tool that allows us to create the product when you order it.

The order is only processed once the purchase has been made. In this way, we are helping to eliminate overproduction and generate less waste , two of the major challenges facing the fashion industry today.

Why are you going to love her?

We've already talked about how positive on-demand fashion is for the planet, but in case you still have any doubts, here are more reasons why you'll love Giulia's closet

Great quality. Another requirement for creating a fashion collection was the quality of the product. Not only because we had to give you the best but also because the higher the quality, the longer the product lasts and the less we feed the perverse wheel of fast fashion. Our supplier performs durability, washing and wear tests to ensure that they will last in perfect condition for a long time.

Inclusivity. If we had created a collection in the traditional way, with the minimums set by the industry, we would not have been able to cover all the sizes we wanted and therefore we would have had to leave out sizes. Thanks to the fact that the garments are made on demand, we are proud to say that we have from XS to 3XL or 6XL in some cases. In this way, we can continue to fly the flag of inclusivity, something that is engraved in the DNA of Vera & the birds.

Local manufacturing. We didn't want to go to China to manufacture under any circumstances. We were looking for a supplier who could manufacture close to us, so that the garments wouldn't have to travel halfway around the globe to get to you. So we are happy to say that almost 100% of the items are manufactured, made, printed and embroidered in Europe. For example, all printed items are printed and made in Latvia, a country with a long textile tradition.

Work ethics and fair trade. Together with our suppliers, we guarantee decent working conditions for those who produce our garments. Thanks to a strict code of conduct from our suppliers, we ensure a safe and healthy working environment, as well as fair wages that allow workers to support their families.

Free shipping and zero carbon footprint. We cover the shipping costs of any item from the Giulia's Closet collection, and we also offset the CO2 emissions generated by each order. Part of these costs will be used to finance projects that contribute to the reduction of carbon emissions.

A detail of the Taormina print

The result? Unique pieces, for everyone, with designs that catch the eye and are committed to the planet.

This system has a few drawbacks: as these are custom-made items, they cannot be returned or exchanged, unless it is due to a manufacturing defect, in which case we will return a new product without any problem. If you are afraid of making a mistake with the size, in the product pages we have a Size Guide and a video on how to avoid making a mistake with your size - you will surely get it right!

We will not be able to offer discounts on this collection either: our margin on these products is very low and we would not make any money. We hope you understand! The rest of Vera's products will of course continue to enjoy discounts from time to time.

Shipping takes a little longer: keep in mind that it is being made specifically for you. But you will see that it is worth the wait. You can check the shipping policy here .

I hope you enjoy Giulia's closet as much as I enjoyed creating it.