Why does our skin age?

Wrinkles. There is probably a whole generation that when they hear this word they are frightened. They have grown under the social belief that a woman should always be perfect , that time should not pass by or she could be considered a careless woman, who does not look after her image and with little self-esteem.

Fortunately, we are getting closer to becoming a myth of the past. Having a birthday is happiness, that time passes is synonymous with life and we are proud that our skin shows expression lines because that means that we have lived with smiles.

We want and must grow old but we want to do it well. Finding care to treat the skin is key when it comes to feeling good, taking care of it and treating it with care.

On the face, the first sign of aging always appears in the eyes . This is no coincidence, it is because it is the area with the thinnest skin on the entire face and it is also one of the areas that 'works the most' with facial expressions, laughter and conversations...

Many times we believe that taking care of the skin means moisturizing at night and little else, not paying attention to the specific needs that the face may have. Precisely the eye contour is one of those areas that needs special attention in order to age well. And for that we have to know how we age.

The aging of the face is a biological process, inevitable for everyone and that is caused by the sum of internal (genetic) and external (environmental) factors , which leads to a progressive loss of skin structure.

It can be avoided? The answer is no, but it can be prevented by studying the different factors that promote it. Some of these factors can be controlled and some cannot.

• Age . As the years go by, the skin loses elasticity due to the decrease in the production of natural oils, which dries the skin.
• Exposure to ultraviolet (UV) light . Ultraviolet radiation, which accelerates the natural aging process, is the main cause of premature aging. It breaks down the connective tissue of the skin, made up of collagen and elastin fibers, found in the deepest layer of the skin. Without supporting connective tissue, the skin loses strength and flexibility. Later, the skin begins to weaken and wrinkles begin to appear.
• pollution . The pollution that we find in cities also accelerates the oxidative process of skin cells.
• smoking . Smoking can speed up the normal aging process of the skin, which contributes to the formation of wrinkles. This may be due to the effect of tobacco on collagen.
• Repetitive facial expressions . Facial movements and expressions, such as squinting and smiling, cause fine lines and wrinkles. Every time you use a facial muscle, a groove forms under the surface of the skin. And, as the skin ages, it loses flexibility and no longer regains its shape.

types of wrinkles

You have to differentiate between lines of expression that are more superficial and wrinkles , which are deeper. Also, as you age, many expression lines can turn into wrinkles as the skin loses its elasticity and firmness.

Expression lines are one of the first visible signs of aging. As time passes, these lines appear in the areas of the face where there is more gestural movement (eye contour, lips, nasolabial fold...).

Facial movements and expressions, such as squinting and smiling, cause fine lines and wrinkles. Every time you use a facial muscle, a groove forms under the surface of the skin . And, as the skin ages, it loses flexibility and no longer regains its shape. That is why it is an irreversible process.

Facial pressures + repeated facial movements = Expression lines

Expression lines + time + aging = Wrinkles

Understanding how wrinkles are formed is key to being able to treat them. First we have to know the two main types: dynamic and static. The difference between dynamic and static wrinkles is essentially reduced to whether they appear for a moment or last over time.

• Dynamic wrinkles or expression lines

Dynamic wrinkles or expression lines are folds that appear when facial expressions such as smiling, laughing or frowning are made, but are not evident soon after.

• static wrinkles

Static wrinkles are lines that are visible even when you are not making facial expressions. Its roughness is deep and over time, dynamic wrinkles often become static wrinkles.

The assets that we have included in SOS Eye cream

Actives to treat contour wrinkles

We have selected an eye contour formula in our new launch SOS Eye cream that contains two key active ingredients. Argireline ® peptide* is a hexapeptide that works by decreasing muscle contraction, responsible for the formation of dynamic wrinkles. Reduces the depth of wrinkles by an average of 20.4% and up to 60% in 28 days, according to an in vivo study with 5% Argireline ® peptide. Same concentration as in the formula.

In addition, it contains a powerful tensor active ingredient that instantly provides a tightening effect, creating an invisible network to lift the look, visibly reducing wrinkles immediately. Visually, a smoothing effect is immediately perceived in the entire area around the eyes, especially in expression lines and wrinkles, thus softening facial features and erasing the signs of a 'tired face'. 88% of users confirm the perception of the reduction of expression lines and wrinkles , according to a study carried out with 10% Tens'up ™.

In this way, this product treats and corrects wrinkles around the eyes, restoring a smoother appearance to the look and reducing, as much as possible, the consequences of the passage of time in our contour.